[This article was cross-posted on my Tracking Construction Trends blog, which has since become the MarkeTrades Construction Trends blog.]

With the price of gas hovering between 1.20-1.30/litre, it's safe to say that everyone is feeling the oil crunch this year. But those of us in the construction industry, of course, are bent over the barrel (so to speak) even more than anyone else.

Because whether you're a renovator with a single truck or van on the road, or a GC with a fleet of decal-ed vehicles, two universal truths hold true of your predicament: 1) Ladders don't fit very well on SmartCars (though apparently in them?); and 2) Dodge Rams and Chevy Astros are gas guzzlers.

So as trade contractors and construction companies, what are you to do? Suck it up while the gas man sucks you dry?

Well, the way I see it, there are three main factors that affect your weekly gas spending: how much you pay per litre, how good your mileage is and how many kilometres you drive per day. In this article, I will address each of these in turn and present you with the Top 3 Ways to Beat the Pumps this summer.

NUMBER 1) Compare, Compare, Compare

Of the three factors listed above, the price per litre of gas is the one you have the least control over. But even if you can't make the evil petroleum companies give you a break, that doesn't mean you can't do anything to fill the tank for less. In fact, the best thing you can do in this department is to subscribe to the same philosophy your mother does when she's buying her monthly groceries: shop around!

For fellow Ottawans, a great site to plug into your browser and bookmark is www.ottawagasprices.com. The interface is far from pretty, but the name is easy to remember and it delivers the promised goods. There, you will find a quick and easy display of all the highest priced stations in the city to avoid, and the lowest priced stations to hit up. (And after a brief overview of yesterday's prices, a secondary piece of advice to save on gas might be "Move to Orleans or Carleton Place", but I digress.)

[For those of you not in Ottawa, just do a google search for "Compare gas prices MYCITY" and you will surely find a similar tool for your area on the first page of results.]

Checking this site first thing in the morning, before you head out, to see which station closest to where you're working has the cheapest gas might take you two minutes to do, but given the spreads I've seen on there, it could save you $6-$10 a tank when filling larger vehicles. Multiply that by the number of times you'll 'fill'er up' this summer, not to mention by the number of vehicles you have on the go (if more than one), and we're not talking chump change anymore.

NUMBER 2) Drive in Hypermile Style

You may think that your kmpg (or mpg if you prefer the American term) rating is set in stone from the moment you drive your vehicle off the lot, and in some ways you're right. But aside from purchasing the most fuel-efficient vehicles possible for your business, there are other things you can do to squeeze more juice out of each tank.

Believe it or not, there is a whole movement around eeking as many miles out of your wheels as possible: it's called hypermiling and no, it has nothing to do with providing your drivers with cases of Red Bull. What it does concern is driving in a way that minimizes all unnecessary fuel use.

The basic premise can be summed up in five points:

• Brake as little as possible: Let off the gas and roll to a stop as often as possible because frequent braking wastes fuel.
  
  


• Always accelerate slowly and smoothly: Nothing burns unnecessary gas faster than revving the engine to get off the mark at an intersection. It's a green light, folks, not a checkered flag.
  
  


• As often as possible, turn the AC off. Fresh air is good for you, anyway.
  
  


• Don't speed. In fact, the range of 80-90 kmph (50-55 mph) is a sweetspot that you should strive to hit for maximum fuel economy.
  
  


• Keep your tire pressure proper, your wheels aligned and your engine tuned: Your car is only as efficient as the sum of its parts, so take care of them, would you?

Now these tips may be easier said than done, and I am by no means implying that I abide by the above rules on regular basis. (Au contraire, I can turn into quite the Andretti when extreme circumstances require... where "extreme circumstances" usually means "I'm extremely hungry.") But hey, you're the one who wanted to save gas, right?

NUMBER 3) Make Every Kilometre Count

The final piece of the puzzle is the one you have the most direct control over: limiting how many kilometres your vehicles travel every day. And the biggest single piece of advice that I can offer in this regard is to plan ahead, and teach your crew leaders and supervisors and anyone else who drives your company vehicles to plan ahead, too.

What do i mean by this? I mean scheduling site visits and sales calls and meetings in a way that minimizes cross-city treks. Not only will this make your crews more efficient by freeing up lost travel-time, but it should cut down on the number of daily kilometres your vehicles are putting in, too.

I still remember when I had this epiphany myself. I was running my painting company at the time, and on this particular day I was managing four poorly-scheduled jobs, two in Ottawa proper (one downtown, one in South Keys), one in Manotick and one in Greely. Between delivering products to the four disparate sites, putting out fires and attending to sales calls in between, I literally went through almost an entire tank of gas (not to mention my entire reservoir of patience) in that one day. At that point, I made up my mind never again to let my poor planning make the gas companies rich.

Sitting down by yourself (if you're a one-man operation) or with your primary decision-makers (if yours is a larger company) for a few minutes, either at the end of the day, or in the morning before the day begins, and roughly planning out your travel can make all the difference in the world. I think you would truly be surprised how much unnecessary to-and-fro-ing your vehicles are doing every day if you stopped to take a closer look; I know I was.

No, you can't predict every trip you'll need to take tomorrow, but the bulk of your activity can and should be planned the day before to make every kilometre count.

BONUS TIP: To save even more on gas, consider doing business with suppliers who offer free site delivery for their orders. This may sound like a no-brainer to some of you, but I am positive many (especially smaller companies) are still spending hours every day picking up materials and supplies and delivering them to job sites. Find supply stores who will deliver (like Alpine Construction Supplies, who we recently featured in these pages, for example) and save yourself the time and the mileage.

High fuel prices are here to stay, and they show no signs of going anywhere but up. But while you might not be able to control their devilish ascent, at least armed with these tips and tricks you should be able to put a sizable dent in your company's gas expenditures this summer just the same.

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Editor's Note: The preceding aticle was my monthly Publisher's Viewpoint Column, which will appear in the June edition of the Ottawa Construction News.

If you are at all interested in environmentally-friendly building and sustainable design, or if you enjoyed my previous piece on "Greenwashing", you may be interested in reading the latest post over on my Tracking Construction Trends blog. 

Here is a brief excerpt:

No, you haven't stumbled across Treehugger.com accidentally (though if you haven't been there before, you should check it out.)  And no, this blog isn't strictly about green building, but it is about tracking trends in the construction sector, and as I pointed in my first post here, no conversation looms larger in our industry right now than this one.

This afternoon, I had the pleasure of attending a tour of the Minto Eco-Home in Manotick  (about a 15 minute drive south of Ottawa)...

READ MORE

EDITOR'S NOTE NUMBER 1: 

With this post, I am officially introducing my new and more professional-oriented blog, Tracking Construction Trends. Well, I know exactly what you're thinking - "You're barely handling one blog, now you're going to try and maintain two??"  I was thinking the same thing!

But the truth is, my employer (Mark Buckshon at The Construction News and Report Group) is an avid blogger himself and a strong advocate of the power of corporate blogs for communications, marketing and team-building. 

Because I started this site, Smithereens, as a personal interest blog, and not a strictly-for-business site, I sort of went my own way with it in terms of naming conventions, design, etc. But  since I also want to be a part of the CNRG's growing network of company blogs, I intend to post (a little less frequently) on this new blog that conforms to our corporate image about topics that interest me AND are relevant to the construction industry we serve. 

Occasionally, when an article that I write is relevant to both blogs, as I feel this first posting is, I will cross-post it on both sites. Where the subject matter is mostly or strictly construction-related, I may post a teaser here, or nothing at all.  I hope you enjoy the both content here and there. 

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EDITOR'S COMMENT NUMBER 2: 

Every month in the Ottawa Construction News, I write a column called The Publisher's Viewpoint about current issues that are pertinent to the industry. What follows here is this month's column, mostly as it will appear when it comes off the presses this week, with a few more points and links added in here and there. A PDF of the May issue is also embedded at the end of this post for your reference. 

This month's column was on the phenomenon of "Greenwashing." Our company President Mark Buckshon has also recently written about this issue on his blog - you can read his thoughts here...but be sure to come back! 

Please remember that while there are certainly general marketing lessons to be drawn here, the article was written for the construction industry and I haven't changed the tone in that regard. Enjoy.

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Readers of the Ottawa Construction News have heard a lot of talk in our pages recently about Green building, LEED building and sustainable design. In fact, in the soon-to-be-delivered May issue, they will see a feature profile of the new EcoCite LEED condo development on the canal by Taplen Construction and Christopher Simmonds Architect. (You can view a PDF of the Special Feature here.) At the OCN, we like to bring attention to these types of projects, and to green issues in general because we believe they are important to consider for the future of our industry.

But anytime there is a paradigm shift within an industry, like the one we are seeing now toward Green building practices, there are likely to be two camps: Those who truly believe in the new paradigm and whose body of work clearly shows it (like Taplen, Simmonds and others), and the hangers-on who merely try to 'hop on the bandwagon' without really changing the way they do business. (Here we won't name names.)

The latter camp is so common, unfortunately, that there has already been a term coined to describe those who try to make business-as-usual look 'trendy' and environmentally friendly: Greenwashers. It's a portmanteau of "green" and "whitewashing", and it means exactly what you would expect.

So what is Greenwashing and how can you avoid it in your own business, and in your own marketing? Well, I heard an excellent example of this phenomenon on the radio the other day and although it is from outside our industry, it does illustrate the point really well.

I won't name the company here, but a retail store was running a spot recently to promote their new environmentally friendly line of beauty and personal care products. "Come on in and buy from our new lineup of EnviroCare products," the ad beckoned, "and you will be entered to win in our grand prize draw with each purchase." (I've changed the name of the product line for the sake of anonymity.)

'So, what is the problem with this promo?,' you might ask. And in truth, nothing is really wrong with it on the surface - selling environmentally friendly products is a great idea.

But then the radio announcer goes on to explain that the "Grand Prize Draw" would be for... return airfare for a trip for two across Canada!

Now, let's just do a quick number crunch on that carbon tradeoff, shall we?

According to CarbonFootprint.com's online calculator, that grand prize flight to Whistler from anywhere in Canada could emit up to 2 tonnes of CO2 equivalents for two passengers, the equivalent of cutting down and burning two rain forest trees that are 40 feet tall and a foot in diametre!

I would like to hear the non-Greenwashed version of that radio spot. "With every purchase of our environmentally friendly shampoo, you will be entered into a draw to win our grand prize - the once-in-a-lifetime opportunity for you and a friend to chop down two giant rainforest trees!"

At the end of the day, this just seems to me like a case of really poorly thought-out marketing, because to an environmentally-conscious consumer (like myself), the obvious carbon footprint of that 'grand prize' sticks out like a sore thumb and just doesn't jive with the Green image they are trying to portray. Whether it was intentional or not, this company ended up sounding like they didn't really care about their effect on the environment, they just wanted to sound like they did.

So you may be asking, how does this relate to the construction industry, and what can you learn from this example? I think the lesson to be learned here is that if you choose to go about making your business greener, you need to be genuine in those efforts, and truthful in whatever marketing you do.

And it's important to mention here that you do have a choice. While I firmly believe that to remain relevant, construction companies are going to have to be environmentally conscious, you may disagree with me and that's your right. But if you do choose to dismiss Green building as a 'fad', and go about business as usual, don't pretend otherwise because your efforts to do so will be in vain.

At the Greater Ottawa Home Builder's Association's Hello Goodbye breakfast earlier this year, Bernard Hudon presented research showing that today's homebuyers are highly educated individuals who research purchases extensively and care about environmental factors. These buyers will see through a Greenwash-smokescreen.

And in the commercial building sector, the situation is no different. The biggest commissioners of buildings care more now than ever for the environmental impact of their projects, both for the effect they will have on their public image, and for the long-term cashflow savings that ecologically sound builds can provide.

A perfect example is the City of Ottawa, which recently mandated that all its new buildings 5,400 square feet or larger must be LEED certified at minimum, even expansion projects like the Goulbourn Rec centre one we profiled in the OCN in February. (The PDF is here.) These owners will not be fooled either by slick marketing that is less than truthful.

Applying for LEED and following that spec is a great idea for larger builds - nothing will convey credibility as well as an endorsement of your ecological efforts by the Canada Green Building Council. Marketing guru Seth Godin (whose blog I love) wrote an interesting entry recently where he argued that to truly market themselves as 'green' with any credibility, businesses will soon need some way to truly quantify their green-ness. As builders, LEED's points system can certainly do the trick.

Having said that, I know LEED can be expensive if your capital budget is thin, and I know its standards are simply unworkable in some circumstances (ie: rural applications.)

However, even if you can't build to LEED spec, and get that certification, you can still take steps to make your builds greener and let your clients know about your efforts in your marketing, without being guilty of Greenwashing.

Buy materials from vendors who are committed to sustainable development, like local firm The Healthiest Home and Building Supplies, or others around the city. For the record, using leftover drywall from a previous project is not "Using recycled materials"!

If it's a home you're building, make it easy for the eventual owner to make it as energy efficient as possible by participating in programs and building philosophies like EnergyStar, SolarReady and High Performance Homes. Check out St. Thomas, Ontario-based home builder Doug Tarry Homes for a great example of how leveraging those two programs can lead to great success. (We also featured Tarry in the most recent issue of the GTA Construction Report, the PDF is here.)

If yours is a larger development, why not replant some of the trees you tore down to build elsewhere? As a publishing company, we proudly put our money where our mouth by partnering with Tree Canada, which plants a tree for each one of our advertisers in every issue, so that the net effect of printing all our papers is a surplus of trees!

There are many other online resources that can guide you in the right direction:

• This site by the American organization NRDC (Natural Resources Defense Council), outlines "Building Green from Principle to Practice," and aims show how building green can boost your bottom line.


• This blog is interesting - it is the personal account of a newlywed couple in Calgary who sought to build a truly eco-friendly custom home. You can follow the process from early 2006 to present and pick up some ideas along the way.


• Whatsworking.com includes a long list of resources on green building and sustainable development.


• The CaGBC's own site includes some information on how you can build more environmentally friendly projects, even if you can't afford LEED. If you live near Toronto, you could also plan to attend Shifting the Mainstream - the CaGBC Summit on June 11-12, featuring keynote speaker David Suzuki. We are an official media sponsor for the event, and it looks like there are many useful seminars and talks planned for the two-day conference.

There are many, many things you can do to respect the environment when you build, and my recommendation is to do as many of them as possible, and to be honest about it in your advertising.

Because you're either making a difference, or you're faking it. And when people think you're faking it, that's worse than if they think you just don't care.

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Here is the PDF of the May issue (click to see larger):

Ottawa Construction News May 2008 Section A